trustangle × NHJ · Phase 2

Five directions for the homepage.

Each is a real, viewable option. Open the perks sheet for the one-page rationale, or the live demo to see it running. Same strategy underneath all five — only the register and the front door change.

A

The Engineered Grid

Corporate, systems-credible: visible hairline grid, mono labels, quiet serif, the cut used once. Distinctive and complete.

Recommended · council 7–0
B

Decision-Led Editorial

Warm merchant-bank voice that opens on the buyer's decisions and names when not to buy. The “A” voice of A-on-B.

Content adopted 7–0
C

The Diagnostic Tool

The homepage is a three-step decision instrument returning a written reading. The sharpest independence content in the set.

Keep as Section 11, not homepage
D

The Guided Wizard

Two questions — who's asking, what's the situation — then a tailored reading. SEO-safe. A strong secondary front door.

New · secondary entry
E

The Institution · RMZ build

The warm-serif editorial site RMZ already deployed, on the same strategy. Ready now — the baseline to beat.

Already built · live

The one-line recommendation

Ship A (the engineered grid), with B's voice, C's tool at Section 11, and D as a secondary door.

They are not five competing sites — they are one site's parts. A is the register and the recommendation; B is its voice; C is its diagnostic; D is its shortcut. E (RMZ) is the proof the strategy is right and the safe, ready alternative if speed beats distinctiveness. The only open call is the group's: adopt/extend RMZ, or ship the more distinctive build.